a value analysis of new product development factors.in a developed and developing country (case study)

new product development (npd) is described in the literature as the transformation of a market opportunity into a product available for sale. in the automotive industry, within the context of iso/ts16949:2002 (the automotive quality management system international standard),  these related to the product realization process (prp) which consists of three main phases such as planning, implementation and sales, and  five sub-phases called  “planning”, “product design”, “process design and development”, “product and process verification and validation”, and “production”. these phases could be done concurrently and have correlated activities.  there has been a wide range of working in new product development but in automotive section no contributes has been done before. the paper proposes a contribution between the new product development performance factors of a same project in a developed country and developing country. it shows the differences of employee and systems ways of thinking in two above mentioned categories. the  main factors were extracted from literatures which are goal clarity; process formalization, process concurrency, iteration, learning, team leadership, team experience, team dedication, internal integration, external integration, empowerment and architecture. having differences of people and systems thinking of new product development process of automotive engineering in two different working stations will be helpful in developing a complete model for performance measurement of a new product development in automotive industry. the questionnaires were made to analyze the value of each factor via employee view and system view and distribute in two different bases. the differences are illustrated in the paper.